(SilkRoadNews)On September 18, 2026, the Beijing General Institute of Junfu Technology and the Myanmar Belt and Road Development Company officially launched strategic cooperation and jointly established the Junfu Logistics Transport Team based on the core China-Myanmar land transportation corridor. The team focuses on cross-border cargo transportation, route security, convoy protection and cross-border supply chain guarantee between China and Myanmar.
To adapt to public cognition, strengthen Silk Road cultural recognition and enhance brand communication, the Silk Road Mandalay Association launched an open public selection for a traditional-style alias, inheriting the integrity and guardianship spirit of ancient Chinese escort culture.
After two days and nights of rigorous evaluation from dozens of candidate names including Zhenlu, Zhenyuan, Zhennan, Zhenyang, Honglu, Hongdao, Luotuo, Juntuo and Tiejia Escort, the review team comprehensively compared cultural connotation, numerology implication, industry suitability and Silk Road compatibility.
Upon joint deliberation and final approval by Chen Kongjun(Chen Entian), promoter of the China-Myanmar large-scale UAV air logistics project and Dean of Junfu Technology Research Institute, “Zhendao Escort” has been officially designated as the exclusive cultural external alias of the Junfu Logistics Transport Team. It marks the launch of the first ancient-style escort IP on the 21st-century Silk Road in the China-Myanmar cross-border logistics sector.
Official interpretation: Zhen means to guard, stabilize and secure trade routes; Dao stands for the ancient Silk Road transportation corridor, as well as the inclusive path of mutual trust, connectivity and win-win cooperation. Zhendao Escort embodies the mission of guarding Silk Road passages, stabilizing China-Myanmar trade routes, safeguarding cross-border cargo flows and practicing the principle of integrity and mutual benefit.
This naming inherits the traditional Chinese escort spirit of trustworthiness, righteousness and far-reaching guardianship, and represents an innovative integration of traditional culture and modern Belt and Road cross-border logistics. Moving forward, rooted in the China-Myanmar land corridor and empowered by technological innovation and standardized transportation capacity, Zhendao Escort (Junfu Logistics Transport Team) will continuously ensure safe and efficient cross-border cargo circulation, boost trade prosperity and corridor stability on the Southern Silk Road, and promote people-to-people and economic connectivity between China and Myanmar, opening a brand-new chapter for Silk Road logistics cooperation in the new era.
Keywords: China-Myanmar Logistics, Zhendao Escort, Junfu Logistics, Silk Road, Cross-border Corridor, Belt and Road
